OXE Marine AB and BMW to co-brand the OXE300
Following the successful collaboration with the BMW Group of marinizing their 3 litre, 6 cylinder bi-turbo engine for use in the OXE300s, both parties have agreed to co-brand the OXE300.
The purpose of this is to develop the overall sales and marketing initiatives with the focus on the premium quality aspects of the product – as phrased in the Company’s promise of delivering “products of unprecedented power, reliability and endurance”.
The BMW logo and the caption “In cooperation with BMW” is to be displayed on the side and rear of the cowling as well as to be used in various marketing material.